Ready-made materials that explain Birdie in your agency's own voice, and help you show the quality of your care with your Q-Score. Add your logo, then use them with your team, on your website, with families and on social media.
Families ask your coordinators and carers first, so start with them. A short shared script means everyone explains Birdie in the same words, from the first phone call to the first visit.
A one-page guide so coordinators and carers explain Birdie in the same words every time. It has a 30-second explanation, answers to the six questions families ask most, and how to talk about your Q-Score.
Use it: in induction, team meetings and before assessment visits. Ready to use as it is, with no logo to add.
Setting up phones for your team? See our help centre guide to recommended phones and operating systems.
Download PDFFamilies compare agencies online before they pick up the phone. A short video and a few clear paragraphs show them how you plan and record care. Your Q-Score, beside them, shows how good that care is today.
One visit from start to finish, told in your agency's voice: the carer reads the care plan, checks in, gives medication, notes how the person is feeling, and the office is alerted if anything is missed. It ends with what families see in the Family App and a nod to your Q-Score.
Use it: as the main video on your home page or "How we care" page. Add the Family App and Q-Score videos further down for families who want more detail.
A short film that explains the Birdie Family App.
Use it: on your home page or your "How we care" page, next to the website copy.
A heading, four short points on what Birdie means for families, how to join the Family App, an optional Q-Score paragraph and six family FAQs. Search engines and screen readers can read it, which a video alone can't offer.
Use it: as a section on an existing page, or as a page of its own.
Families and commissioners often judge you on a CQC report that may be years old. Your Q-Score is Birdie's quality benchmark, built in line with the CQC's categories, and shows how you're doing now. Only agencies that use Birdie have one, so put it next to your Family App video: one shows how you deliver care, the other how good it is.
Your Q-Score is not a CQC rating and doesn't predict one. Present it as how you track quality day to day.
What the Q-Score is, the five areas of care behind it, and why it matters to families and commissioners. Ends by inviting families to ask you for your latest score.
Use it: next to your Q-Score graphic, or in tender and commissioning packs.
A small seal showing your score out of 4, with Cal on top. It looks like a widget but isn't live: enter your own score and the date, then add it to your site. Update it whenever your score changes.
Use it: on your home page or quality page, always with the date showing.
Get Canva templateMost families decide at the kitchen table during the assessment, and many of the people you support don't go online at all. Print gives them something to keep and share with the rest of the family.
How your agency uses Birdie, how information is kept safe, and how family members get the Family App. It also answers the questions families ask most, like who sees their information and what happens if there's no signal.
Use it: in the care pack at assessment and at hospital discharge meetings.
Get Canva templateFamilies chose your agency, so your name leads. Everything families see opens in Canva with a space for your logo and contact details, and Birdie as a small line beside it. The staff talking points are for your team, so they come as a ready-made PDF with nothing to add. A free Canva account is all you need, and the layout is locked so nothing can slip out of place.
Click the template link next to any item and choose Use template. Canva makes your own copy, so you can't change the original.
Upload your logo and drag it into the logo space. Type in your office phone number and, for the Q-Score graphic, your score and the date it was last updated.
Choose Share, then Download. Pick PDF Print for anything you'll print, or PNG for your website and social media.
Any PNG or JPG works. Use the largest version you have, ideally a PNG with a transparent background. If you don't have the file, your website designer or printer usually does, or right-click the logo on your website and save the image.
Your Birdie Customer Success team can help you choose what to use first and set up the Family App for your families.
Remind families what they can see
Families who know about the Family App feel more connected to the care, and call the office less to check on visits. A carousel at launch and an occasional reminder keep it front of mind.
How we care carousel
One visit, step by step: the carer reads the care plan, records each task and medication, and the office sees the visit as it happens. Then what families can see in the Family App, and how to join the care circle. Your logo sits in the bottom corner of every slide.
Use it: when you launch the Family App, then as a reminder every few months on Facebook or Instagram.
Get Canva templateQ-Score carousel
What your Q-Score is, the five areas of care behind it, a clear line that it isn't a CQC rating, and an invitation to ask for your latest score. Add your score and the date on slide 4, or delete that slide if you'd rather not share them.
Use it: whenever your score changes, or alongside a CQC report to show how you're doing now.
Get Canva template